Everything you need to share Know Thyself well: photography, captions you can use as they are, and the one line that makes people want to play.

Your link and your code

Both live in your dashboard at knowthyself.goaffpro.com. Either one gives your audience 10% off and credits the sale to you.

If someone uses your code at checkout, the code wins, so it is the simplest thing to share out loud, on a podcast, or on a Story.

How to explain it

Most people try to describe the components. Don't. Describe what happens in the room.

In one line: "You rate yourself. Then everyone else rates you. The gap is the whole thing."

In three: You draw an archetype card, The Empath, The Martyr, The Visionary, and score yourself on it, one to five. Then everyone at the table scores you too, privately. Then you all reveal at once.

What you find out isn't who you are. It's the distance between who you think you are and who everyone else sees.

A note on wording: Know Thyself is a social tool, not a card game or a board game. The conversation is the product. The cards are just how it starts.

Six captions you can use

Take them as they are or make them yours. Swap YOURCODE for your own code before posting.

Instagram, feed post

I thought I knew how I came across. I did not.

Know Thyself gives everyone at the table the same question about you, and you answer it about yourself at the same time. Then you all turn your answers over together.

The gap between the two is the most honest thing I've heard about myself in years.

10% off with YOURCODE. #ad

Instagram, story

Rate yourself 1 to 5 on "The Empath."

Now imagine everyone who knows you rating you on the same thing. Privately. And then you all reveal at once.

That's it. That's the whole thing. It's brutal and I love it.

Code YOURCODE for 10% off. I earn a commission.

TikTok or Reels, opening hook

"I found out my friends think I'm the martyr of the group and honestly? Fair."

Know Thyself is the one where you score yourself on an archetype, then everyone scores you, then you find out how far off you were.

Take the reveal slowly. That's the moment.

YOURCODE for 10% off. Gifted, affiliate.

Podcast, host read

This episode is supported by Know Thyself. It's a social tool built around one idea, that you can't see yourself from the outside, but everyone else can.

You draw an archetype, score yourself on it, and then the room scores you. You reveal together. What comes out isn't a personality label, it's the distance between how you see yourself and how you actually land.

The artwork is by Mike Hill, the concept artist behind Game of Thrones and Blade Runner 2049, so it's genuinely beautiful too.

Go to knowthyself.space and use the code YOURCODE for ten percent off. I do earn a commission on that.

Newsletter, short blurb

Something I've been recommending a lot lately: Know Thyself.

It's a structured conversation, not a game night filler. You rate yourself on an archetype, everyone else rates you on the same one, and you reveal at the same time. The gap is the point.

I've watched it change the temperature of a room in about ten minutes.

10% off with YOURCODE. Affiliate link, I earn a commission if you buy.

For practitioners and therapists

A tool I've started using to open conversations about self-perception.

Know Thyself puts an archetype in front of a person, asks them to rate themselves on it, then asks the people around them to do the same. The reveal surfaces the gap between self-image and external perception, usually faster and with less defensiveness than asking directly.

Works with groups, couples and families. 10% off with YOURCODE. I earn a commission on purchases through this code.

Saying you earn a commission

This isn't a house preference, it's the law. The FTC requires it in the US, and the ASA and CAP Code require it in the UK.

Put the disclosure where the recommendation is, in the caption, in the spoken read, next to the link. Not in your bio, and not buried at the end. Any of these is enough:

  • #ad
  • "I earn a commission from purchases through this link."
  • "Gifted by Know Thyself", if we sent you a set.

We'll take a look at your first post and tell you if anything needs adjusting. It's a friendly check, not a test.

A few dos and don'ts

Please do:

  • Show the reveal moment, it's what sells it
  • Use your own words and your own reaction
  • Share the code out loud, it's easier than a link
  • Tell us what you're making and we'll help

Please don't:

  • Post your code to coupon or deal sites
  • Bid on our brand name in paid search
  • Buy through your own code, it won't pay out
  • Call it a card game or a board game

The full rules are on the affiliate terms page.

Anything else

Email hi@knowthyself.studio and a real person will answer, usually the same day.